Big Country 97 is a 100,000 watt Regional Powerhouse that covers 'The Big Country' of West Texas like a blanket.
View our coverage map.
Big Country 97 is the one station that listeners from Abilene to Guthrie, and from Jayton to Newcastle, can count on for instant, up-to-date weather information...the latest Texas news at the top of the hour... and the very biggest variety of Today's New Country music, as well as the Classic hits from the Legendary artists of yesterday.
Big Country 97 is your home for great Texas sports, featuring Dallas Cowboys football... Texas Tech Red Raider football... and Texas Tech Red Raider and Lady Raider basketball...
Big Country 97, along with our Christian Praise and Worship sister station, AM 1400 The River, also offers the best high school sports match-ups from across the area.
Welcome to Big Country 97, truly the Heart and Soul of West Texas!