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We exist to create a memorable experience for our listeners, a better life for our team members, and a sense of hope for our community. 

 

Music

With 100,000 watts of power, Big Country 97.1 plays today's biggest country hits from the hottest country super stars and also features the best of the country legends. From the next #1 hit from Nashville, to that classic country tune that laid the foundation for country as you know it. Listen to the top 30 songs on Country Countdown USA with Lon Helton airs every Sunday from 12 Noon - 3pm.

​​News
Big Country 97.1 keeps you informed with the latest news from across the nation… and around the world… seven days a week with TSN News. 

Sports

We are your spot for the best sports coverage around the Big Country! On our airwaves you'll hear high school football, basketball, baseball and softball, as well as Texas Tech football, basketball and baseball. Our coverage can also be streamed online so friends, family and fans can follow their favorite teams from wherever they may be. 

 

Also, join us every Friday night during football season for our Scoreboard Show following all the action, where we bring you scores from around the area and the state!

Weather
Get up to the minute weather twice an hour with staff meteorologist Tom Churchill, including current conditions and severe weather warnings.

 

97-1 KVRP is a 100,000 watt Regional Powerhouse that covers the Big Country and Rolling Plains

of Texas.